Case studiesBPOMakati Central Business District, Metro Manila
Global Digital Marketing and Inside Sales for an EdTech Scaleup
$193
Customer Acquisition Cost
+145%
Enrollment Growth YoY
4.1%
Ad Spend Conversion Rate
92%
SDR to Closer Handoff
The challenge
- Customer acquisition cost rising 40% year-over-year, threatening unit economics
- Ad spend to enrollment conversion at 1.8%, below the 3.5% category benchmark
- Enrollment growth flat despite a 30% ad budget increase, indicating funnel breakage
- SDR-to-closer handoff losing an estimated 30% of qualified leads to poor handoff practices
- Regional accent expectations differing materially across US, UK and Australian audiences
The Corpshore approach
- Structured the team by geo cluster (US, UK, AU) with accent-matched agents on each queue
- Deployed HubSpot to Salesforce integration with automated lead scoring and territory routing
- Built a structured inside sales playbook with an objection library and modular closing frameworks
- Established GoHighLevel automation sequences for lead nurture, re-engagement and win-back
- Instituted weekly performance reviews with the client's marketing and sales leadership
Results and impact
| Metric | Before | After | Change |
|---|---|---|---|
| Customer Acquisition Cost | $312 | $193 | -38% |
| Enrollment Growth YoY | Baseline | +145% | 145% growth |
| Ad Spend Conversion Rate | 1.8% | 4.1% | +2.3 points |
| SDR to Closer Handoff | 70% | 92% | +22 points |
| LTV to CAC Ratio | 2.6 | 4.2 | +62% |
| Show Rate on Booked Calls | 48% | 78% | +30 points |
Makati runs our full paid acquisition pipeline. The accent training across US, UK and AU has closed 145% more enrollments year-on-year.